The 27-year-old Canadian, who boasts a clothing line named Abbey Dawn and multiple fragrances, has just inked a deal with Coty division Sally Hansen to create a nail collection for its Salon Effects brand, reports WWD.
Talking about the new venture, Miss Lavigne told WWD, "This is pretty much the coolest thing, because I also do clothing — I love clothing, nails and fragrance, hair, makeup, all that stuff. I was really excited about the Salon Effects Real Nail Polish Strips — especially since they're superquick. You clean your nails, peel the strips and apply them, file and go. I'm superfast at it, so it takes me like five minutes to do my nails.
Avril added, "I'm a really visual person; I like creating, and I love to have fun with colors. I think this offers self-expression, and it's a really smart, versatile way to show your style. I think my fans will really like it, because it's easy and simple and fun."
Of selecting Lavigne, senior vice president of global marketing for Sally Hansen, Steve Mormoris, commented, "Avril is a pop music icon, but she has also become a fashion inspiration, known worldwide for her edgy, yet feminine style."
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